Monday, December 22, 2014

Overcompensating

When men overcompensate, they get symbols attached to societal norms of masculinity: giant trucks, sports cars, or gadgets they don't need. When women overcompensate, they similarly indulge in societal femininity norms: shoes, make-up, and dresses. Both are symptoms of fundamental worries of not "measuring up."


To what degree is hewing to gender norms born of fear and insecurity? To what degree are those insecurities manufactured by marketeers looking to sell their products?

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